Tuesday, January 12, 2010

Somethin’s Wrong With The Beaver

A great movie once taught me that the dirtiest thing ever said on television is: "Ward, I think you were a little hard on the Beaver last night." That little gem still makes me giggle. I have never bothered to search hard enough to see if it was actually said, but it's pretty safe to say that it certainly could have been said, right?

Now, in much the same way Ward Cleaver's innocence was filthied by our dirty modern minds, Canada's second-oldest magazine has found itself forced to change its name because it is being unintentionally caught by porn filters. That is limiting its new readership so the name change is a business decision, by no means a moral one. Said the editor "Market research showed us that younger Canadians and women were very very unlikely to ever buy a magazine called The Beaver no matter what it's about." Well that and the fact that it's about history. Hopefully the new name, Canada's History, works and it continues into its second century.

Pace out.

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